Pay Per View: Simple and Profitable
Pay per view e-commerce is simple to implement and can be a strong source of incremental revenue for content providers on the Internet.
In contrast to pay-per-click advertising, which requires scale economies to reach profitability, pay per view can fit any size broadcast model. Imagine a music performance broadcast to viewers across the globe. Or a niche-sporting event offered to a small, but dedicated audience. If you have exclusive content associated with an audience that is willing to pay for access to your gateway, you can find success.
Several streaming companies offer integrated video payment options at the moment. We are partial to a streaming partner of ours: DaCast. These service providers offer turnkey, pay-per-view solutions. Dacast offers their service pre-programmed inside their player. This implementation makes it easy for producers to provide PPV services, and for consumers to purchase them, all without ever having to exit the stream. Everyone is on the same page, literally.
Broadcasters specify access rates and can customize the PPV viewing window. For example, a broadcaster might charge $25 for one hour of access, or $40 for a full day. All of the e-commerce settings are fully customizable, and payment options can be linked to additional broadcast content as an upsell to captive viewers. These platforms also offer the capacity to engage in presales, as well as to time-shift the start for any on-demand PPV event. Think the Olympics or World Cup.
So, pay per view is a flexible option available today to make content providers’ IP only available to a paying audience. The who, what, why, where, when and, especially, how much is completely up to the broadcaster. And you can charge international audiences in their own currencies, PayPal or even Bitcoin. The more flexibility broadcasters offer to their customers, the more they will adopt this new mode of Internet streaming.