Capitola Media, in conjunction with a partner of ours in New York City, Penny Bridge, shot this week at Twitter’s headquarters in downtown San Francisco for the press announcement that Twitter and IBM would be teaming up to work together. We interviewed Twitter’s CEO, Dick Costolo.
It was another BIG deal.
The agreement will help transform how businesses and institutions understand their customers, markets and trends – and inform every business decision. The alliance brings together Twitter data that distinctively represents the public pulse of the planet with IBM’s industry-leading cloud-based analytics, customer engagement platforms, and consulting services.
IBM plans to offer Twitter data as part of select cloud-based services, including IBM Watson Analytics, a new cognitive service in the palm of your hand that brings intuitive visualization and predictive capabilities to business users; and a cloud-based data refinery service that enables application developers to embed data services in applications. Entrepreneurs and software developers will also be able to integrate Twitter data into new cloud services they are building with IBM’s Watson Developer Cloud or IBM Bluemix platform-as-a-service.
IBM and Twitter will deliver a set of enterprise applications to help improve business decisions across industries and professions. The first joint solution will integrate Twitter data with IBM ExperienceOne customer engagement solutions, allowing sales, marketing, and customer service professionals to map sentiment and behavior to better engage and support their customers.
IBM Global Business Services professionals will have access to Twitter data to enrich consulting services for clients across business. Additionally, IBM and Twitter will collaborate to develop unique solutions for specific industries such as banking, consumer products, retail, and travel and transportation. The partnership will draw upon the skills of tens of thousands of IBM Global Business Services consultants and application professionals including consultants from the industry’s only integrated Strategy and Analytics practice, and IBM Interactive Experience, the world’s largest digital agency.
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