Posts Tagged with: advertising

Why Produce A Video?

By Posted in - Hot Topics on February 18th, 2015 0 Comments

Stacksandstacks.com, an online retailer, found that visitors to their Website who watched a product video were 144% more likely to purchase that product than visitors who did not watch the video. Bang!

Susan Weinschenk, a behavioral …

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Owned, Earned, Paid

By Posted in - Hot Topics on January 23rd, 2014 0 Comments

Forrester Research recently wrote about the terms “owned, earned and paid (or bought) media.”  These buzzwords have become very popular in the interactive marketing space today. In fact, taken together they can be applied as …

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