We just delivered a promo video project for P&G and Disney in association with a partner agency, Gel Communications, in Los Angels. The video was produced to promote a new iPhone and Android app to …Read More →
Posts Tagged with: video
Blackmagic Design appears to be living up to the hype with the ongoing evolution of the URSA. While the company is notorious for dramatic product launches at N.A.B. in Las Vegas (now just weeks away; …Read More →
Video producers continue to push the boundaries of what’s possible creatively using “simple” technologies to produce complex results.
The producers of “Modern Family” reported to CNET that they shot an upcoming episode of the …Read More →
Stacksandstacks.com, an online retailer, found that visitors to their Website who watched a product video were 144% more likely to purchase that product than visitors who did not watch the video. Bang!
Susan Weinschenk, a behavioral …Read More →
Capitola Media, in conjunction with a partner of ours in New York City, Penny Bridge, shot this week at Twitter’s headquarters in downtown San Francisco for the press announcement that Twitter and IBM would …Read More →
For the 5th year in a row, we worked this past weekend putting together the complete audio / visual production and post-production services the the Wildlife Conservation Network’s annual event.
WCN saves endangered species in …Read More →
Like many professional, Final-Cut-Pro, post-production facilities, the release of “Final Cut X” and Apple’s immediate “end-of-life-ing” of the program we had come to rely on and love, left us in a lurch. Upon Apple’s release, …Read More →
How much does it cost to produce a video?
This is often the first question we are asked. The answer, surprise!, is, it depends. Capitola Media starts by asking the following questions:
1) What …Read More →
4K video, or “ultra-high-definition” (at least as of this week) video, is all the rage. Everyone wants it. Not many TVs can currently display it. Content will lead the way for consumers to pony up …Read More →
There are two video topics everyone is buzzing about: 4K cameras and drones. Let’s talk about the second.
Aerial footage is something that has eluded modestly-budgeted film and video productions since …Read More →
Everyone intuitively knows that video on the Internet is big! But how BIG is BIG?
Cisco reports that an individual would spend over 5 million years watching the amount of video that will cross global …Read More →
Pay per view e-commerce is simple to implement and can be a strong source of incremental revenue for content providers on the Internet.
In contrast to pay-per-click advertising, which requires scale economies to reach profitability, pay …Read More →
Aside from delivering the message in person, no vehicle is as direct or compelling as a well-conceived, well-made video. And viewers are much more likely to watch and engage with a video than they are …Read More →
The Museum of Contemporary Art Los Angeles and Bjork teamed up to produce a compelling, multi-screen video installation in Times Square. Check it:Read More →
Online advertising grew at a rate of 23% last year.
Advertisers allocated their dollars in these categories:
Digital Video: 6%
Rich Media: 5%
Digital video spending grew 42%!
YouTube’s demographic is broad, from 18 to 54 years …Read More →
Shooting for HP Networking at their Executive Briefing Center in Palo Alto on Sand Hill Road. Working with Tendo Communications, we shot with two Mark IIIs for interviews and b-roll. And, in the middle …Read More →