Posts Tagged with: youtube

Steadycam On The Street

By Posted in - Projects on November 24th, 2015 0 Comments

Here we are shooting a new project on the streets of downtown Los Angeles for an awesome repeat client. Reading left to right: focus puller/first assistant camera, slateboy/production assistant, talent/actress/actor, unpaid extra, steadycam …

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BLACKMAGIC DESIGN

By Posted in - Hot Topics on March 12th, 2015 0 Comments

Blackmagic Design appears to be living up to the hype with the ongoing evolution of the URSA. While the company is notorious for dramatic product launches at N.A.B. in Las Vegas (now just weeks away; …

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Why Produce A Video?

By Posted in - Hot Topics on February 18th, 2015 0 Comments

Stacksandstacks.com, an online retailer, found that visitors to their Website who watched a product video were 144% more likely to purchase that product than visitors who did not watch the video. Bang!

Susan Weinschenk, a behavioral …

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HP’s Helion Cloud Business

By Posted in - Projects on November 1st, 2014 0 Comments

Shooting again for HP in Sunnyvale.  You can see our awesome crew managing another 3-camera setup last week in Sunnyvale for HP. Working with our partner, Tendo Communications, we continued production on a series of …

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Drone Video Production

By Posted in - Hot Topics on June 26th, 2014 0 Comments

 

There are two video topics everyone is buzzing about: 4K cameras and drones.  Let’s talk about the second.

Aerial footage is something that has eluded modestly-budgeted film and video productions since …

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Owned, Earned, Paid

By Posted in - Hot Topics on January 23rd, 2014 0 Comments

Forrester Research recently wrote about the terms “owned, earned and paid (or bought) media.”  These buzzwords have become very popular in the interactive marketing space today. In fact, taken together they can be applied as …

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More Monster YouTube Numbers #youtube

By Posted in - Hot Topics on February 14th, 2013 0 Comments

Online advertising grew at a rate of 23% last year.

Advertisers allocated their dollars in these categories:

Search: 49%
Display: 37%
Banner: 23%
Digital Video: 6%
Rich Media: 5%

Digital video spending grew 42%!

YouTube’s demographic is broad, from 18 to 54 years …

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