Fortune500
Shooting a commercial for VISA. We produced the following commercial spot for a San Francisco-based fintech firm, TrialPay, that was acquired by VISA. Our video helped promote the launch of their new b2b mobile product.
Posts By: Capitola Media
Video Is Social
All brands should develop a video marketing strategy on every platform and channel that they have access to: Website, YouTube, Vimeo, Facebook, Instagram, Twitter, Pinterest, TikTok, Amazon, blog posts, email campaigns, and the like.
Video Marketing 101
Video Marketing 101
Whether you’re a large business or a small business, video marketing should be an essential pillar supporting your overall marketing plan. We’re here to help.
By The Numbers
Video represents 80% of consumer Internet traffic. …
Read More →How To Use B-Roll In Post Production
So, your client wants the edit to have more energy. What’s an editor to do? You’ve painstakingly selected all of the best takes, added in your best music track, worked to make the …
Read More →White Cyclorama Video Production
When the client says, we want it to look like an Apple commercial, what do you do?! First, you need to find and book a sound stage with a “cyclorama” curve to one, or …
Read More →Animals On Set
W.C. Fields cautioned about shooting on set with children and … animals.
So, how do you shoot a commercial when the creative calls for animals in the script? First, you hire a professional …
Read More →What Is a Script Supervisor
Script Supervisors ensure that the creative film-making process has continuity. They provide the principal means of communication between physical production and post production. Script Supervisors file formatted reports and photographic records of …
Read More →Audio Is Just As Important As Video
The very first feature films that were produced were “silent” films. Think Charlie Chaplin and Buster Keaton. When Chaplin and his “kid” discuss what meager meal they will have for dinner, their audio was a …
Read More →Marketing Videos Defined
We breakdown the 10 essential types of videos you need to deploy from your marketing quiver to turbo-charge your business. Let’s shoot!
1. Live Action
Live action videos are mini-movies the speak to a firm’s core business. …
Read More →Steadycam Shoot in DTLA
Here we are shooting a new project on the streets of downtown Los Angeles for an awesome repeat client. Reading left to right: makeup artist, wardrobe artist, steadycam operator, director of photography, sound engineer. Out …
Read More →Video Production on a Sound Stage
Pictured here, part of our cast and set design for a recent shoot on a sound stage in Los Angeles. We are in production on a commercial spot for a Silicon Valley-based technology film that …
Read More →Art Department
The Art Department brings the visual aspects of filmmaking to life. Aside from talent, wardrobe, picture vehicles, scripted props and weapons, this includes everything else you see in a video.
The Production Designer heads up …
Read More →A/B Testing
Machine learning and A/B testing are all the rage. Split testing is a great way to compare different stories and to better understand your audiences’ preferences. Marketers are already testing landing pages, emails, products, headlines, …
Read More →Interviews for Audi
We’re setting up for executive interviews with one of the heads of marketing at Audi North America. You can see the Director of Photography standing behind two cameras. One camera is on a …
Read More →Resolve vs Premiere Pro
DaVinci has been well known as a robust color-grading and color-correction platform. While Premiere Pro is a highly respected, non linear-based picture editing platform. Premiere Pro is also fully integrated with Adobe’s other Creative …
Read More →RED Epic Camera
The new RED Epic Weapon features a “Helium” 35.4 Megapixel CMOS sensor (29.90 mm x 15.77 mm, diagonal: 33.80 mm) with up to 8K in resolution (8K Full Format (8192 x 4320), 2:1, 2.4:1, 16:9, 14:9, …
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