Posts By: Capitola Media


By Posted in - Projects on August 15th, 2022 0 Comments

Shooting a commercial for VISA. We produced the following commercial spot for a San Francisco-based fintech firm, TrialPay, that was acquired by VISA. Our video helped promote the launch of their new b2b mobile product.

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Video Is Social

By Posted in - Hot Topics on June 24th, 2020 0 Comments

All brands should develop a video marketing strategy on every platform and channel that they have access to: Website, YouTube, Vimeo, Facebook, Instagram, Twitter, Pinterest, TikTok, Amazon, blog posts, email campaigns, and the like.

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Video Marketing 101

By Posted in - Hot Topics on January 8th, 2020 0 Comments

Video Marketing 101

Whether you’re a large business or a small business, video marketing should be an essential pillar supporting your overall marketing plan. We’re here to help.

By The Numbers

Video represents 80% of consumer Internet traffic. …

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Animals On Set

By Posted in - Hot Topics on October 26th, 2019 0 Comments

W.C. Fields cautioned about shooting on set with children and … animals.

So, how do you shoot a commercial when the creative calls for animals in the script? First, you hire a professional …

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What Is a Script Supervisor

By Posted in - Hot Topics on February 17th, 2019 0 Comments

Script Supervisors ensure that the creative film-making process has continuity. They provide the principal means of communication between physical production and post production. Script Supervisors file formatted reports and photographic records of …

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Marketing Videos Defined

By Posted in - Hot Topics on January 5th, 2019 0 Comments

We breakdown the 10 essential types of videos you need to deploy from your marketing quiver to turbo-charge your business. Let’s shoot!

1. Live Action

Live action videos are mini-movies the speak to a firm’s core business. …

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Steadycam Shoot in DTLA

By Posted in - Projects on June 18th, 2018 0 Comments

Here we are shooting a new project on the streets of downtown Los Angeles for an awesome repeat client. Reading left to right: makeup artist, wardrobe artist, steadycam operator, director of photography, sound engineer. Out …

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Art Department

By Posted in - Hot Topics on December 2nd, 2017 0 Comments

The Art Department brings the visual aspects of filmmaking to life. Aside from talent, wardrobe, picture vehicles, scripted props and weapons, this includes everything else you see in a video.

The Production Designer heads up …

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A/B Testing

By Posted in - Hot Topics on October 17th, 2017 0 Comments

Machine learning and A/B testing are all the rage. Split testing is a great way to compare different stories and to better understand your audiences’ preferences. Marketers are already testing landing pages, emails, products, headlines, …

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Interviews for Audi

By Posted in - Projects on September 25th, 2017 0 Comments

We’re setting up for executive interviews with one of the heads of marketing at Audi North America. You can see the Director of Photography standing behind two cameras. One camera is on a …

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Resolve vs Premiere Pro

By Posted in - Hot Topics on June 6th, 2017 0 Comments

DaVinci has been well known as a robust color-grading and color-correction platform. While Premiere Pro is a highly respected, non linear-based picture editing platform. Premiere Pro is also fully integrated with Adobe’s other Creative …

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RED Epic Camera

By Posted in - Hot Topics on April 3rd, 2017 0 Comments

The new RED Epic Weapon features a “Helium” 35.4 Megapixel CMOS sensor (29.90 mm x 15.77 mm, diagonal: 33.80 mm) with up to 8K in resolution (8K Full Format (8192 x 4320), 2:1, 2.4:1, 16:9, 14:9, …

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