Posts By: Capitola Media

Auto Video Production

By Posted in - Projects on March 17th, 2017 0 Comments

Pictured here is an autonomous vehicle ready to roll. The van solves last-mile deliveries. It’s also fully electric. Brave new world! We chased and live-streamed the vehicle making deliveries around San …

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Video Production LA

By Posted in - Projects on February 6th, 2017 0 Comments

Pictured here is our Sound Mixer in front of the Camera and Art Departments, plus our Stand In. We shot 2 :15 second and 2 :30 second spots for a Fortune 500 consumer packaged …

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The New MoVI Pro

By Posted in - Hot Topics on January 25th, 2017 0 Comments

Here we are shooting with the new MoVI Pro from Freefly Systems. This rig allows you to execute smooth handheld camera moves. The 360 degree gimbal allows you to compose, move and shoot seamlessly through …

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Camera Department

By Posted in - Hot Topics on December 1st, 2016 0 Comments

The all-important Camera Department: Director of Photography, Camera Operator, Focus Puller / 1st Assistant Camera, 2nd Assistant Camera, Data Wrangler. The Director of Photography is the Department Head for all things videography. Though the Camera …

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Production Design

By Posted in - Hot Topics on December 1st, 2016 0 Comments

Production Designers create the “look” of any video content. The look includes all of the visual elements of a film, or the “mise en scene.” Production designers literally set the scene. Their work spans form …

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Hair and Makeup

By Posted in - Hot Topics on November 20th, 2016 0 Comments

Pictured here is our go-to makeup artist in San Francisco, as she styles one of our talent for a product video production. Producing a video often requires a full crew. Positions can include: …

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P&G and Disney

By Posted in - Projects on November 18th, 2016 0 Comments

We just delivered a promo video project for P&G and Disney in association with a partner agency, Gel Communications, in Los Angels. The video was produced to promote a new iPhone and Android app to …

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ARRI Alexa

By Posted in - Projects on November 10th, 2016 0 Comments

Our Director of Photography and Gaffer hung this pretty setup for a recent shoot. We’ve taken over a small house in the Los Angeles suburbs. Here we are in the living room of …

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Greatest Commercial Of All Time

By Posted in - Hot Topics on October 29th, 2016 0 Comments

There’s actually little debate about this contest. Apple’s 1984 commercial introducing the Apple Macintosh personal computer wins hands down.

Chiat/Day produced the film. Ridley Scott, of “Alien” fame, directed. It echoes themes from George Orwell’s …

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Study Ace

By Posted in - Projects on October 6th, 2016 0 Comments

Capitola Media recently wrapped a product-launch video project for StudyAce. Collaborating with the client from initial concept through pre-production, production, post-production and final delivery, we helped create a launch video for a new educational / …

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Stand Up Interviews

By Posted in - Projects on September 19th, 2016 0 Comments

Our Stand-In marks the spot for executive interviews with the founder of the Markkula Center for Applied Ethics at Santa Clara University, California. Soon to take that spot will be Mike Markkula. He was …

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Video Production LA

By Posted in - Projects on June 30th, 2016 0 Comments

Our principal actress is on her mark. The Director of Photography is ready. The 2nd Assistant Camera Operator is ready to follow focus, as our lead exits our awesome location.

Working with Sony’s …

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Steadicam

By Posted in - Projects on May 24th, 2016 0 Comments

We recently shot on a sunny day in Oakland with a full steadicam rig.

We mounted a GoPro to the shoulder of the camera operator to give you a behind-the-scenes look of one take …

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Go Gimbal

By Posted in - Hot Topics on March 18th, 2016 0 Comments

We love this new handheld camera from DJI. It combines a precision gimbal-based, tilt-and-pan rig and a 4K camera in a small handheld device. The Osmo comes with a 94 degree wide-angle lens and features …

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Video Cameras

By Posted in - Hot Topics on February 5th, 2016 0 Comments

Panasonic guns for the C200 and the FS7 with the new EVA1.

They may be late to the party, actually very late, but Panasonic have finally announced a sub-$10,000 S35 video camera, the AU EVA-1. …

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