Posts By: Capitola Media

On International Location

By Posted in - Projects on March 15th, 2015 0 Comments

Two continents – Asia and North America; three countries – India, Canada, and the United States; two states – California and Texas; ten shoot days; twelve interviews; eight edits; lots of airline mileage.  

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Camera Geeks

By Posted in - Hot Topics on March 12th, 2015 0 Comments

Blackmagic Design appears to be living up to the hype with the ongoing evolution of the URSA. While the company is notorious for dramatic product launches at N.A.B. in Las Vegas (now just weeks away; …

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TV Shot on iPhone

By Posted in - Hot Topics on February 20th, 2015 0 Comments

Video producers continue to push the boundaries of what’s possible creatively using “simple” technologies to produce complex results.

The producers of “Modern Family” reported to CNET that they shot an upcoming episode of the …

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Why Produce A Video?

By Posted in - Hot Topics on February 18th, 2015 0 Comments

Why Expend Time and Money Producing Video Content ->

Susan Weinschenk, a UI/UX behavioral psychologist, writes that we rely on a specific area of our brain to tell us to read faces and then to …

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Video Production Cameras

By Posted in - Hot Topics on January 8th, 2015 0 Comments

Video cameras are evolving as quickly as any other technology out there.  We explore the pros and cons of two of the latest hot cameras.

The first we are recommending is the Blackmagic URSA.

The good …

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Why bother with YouTube?

By Posted in - Hot Topics on January 6th, 2015 0 Comments

Why bother with YouTube?

In a word — search.  YouTube is the number-two search engine and the largest video hosting platform on the Web.  What’s number one?  Google, of course.  But who owns YouTube?  Google does.  …

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Fashion Shoot

By Posted in - Projects on December 12th, 2014 0 Comments

Our Director of Photography double checks focus as the Gaffer and Key Grip adjust the lighting and bounce. The boom mic is set. And we’re almost ready for action on this product demo. …

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Marketing Video @ Oxy

By Posted in - Projects on November 13th, 2014 0 Comments

Here’s a frame from the opening of a recruitment video for Occidental Petroleum Corporation.  Shot in Los Angeles, posted in the San Francisco Bay Area.

To capture the frame that …

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HP’s Cloud Business

By Posted in - Projects on November 1st, 2014 0 Comments

Shooting again for HP in Sunnyvale, California with our awesome crew as they manage a 3-camera setup. You can see in the right foreground our video village with three monitors being fed by three 4K …

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IBM Twitter Partnership

By Posted in - Projects on October 29th, 2014 0 Comments

Capitola Media, in conjunction with a partner of ours in New York City, Penny Bridge, shot this week at Twitter’s headquarters in downtown San Francisco for the press announcement that Twitter and IBM would …

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Post Production

By Posted in - Projects on October 29th, 2014 0 Comments

After a successful shoot in Los Angeles, our San Francisco Bay Area video production company just wrapped post-production on Fanswell’s sizzle video.

Fanswell connects artists with fans for quality shows beyond bars and clubs.

If you need …

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Wildlife Conservation

By Posted in - Projects on October 15th, 2014 0 Comments

For the 6th year in a row, we worked this past weekend putting together the complete audio / visual production and post-production services the the Wildlife Conservation Network’s annual event.

WCN saves endangered species in …

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HP’s Cloud Business

By Posted in - Projects on September 29th, 2014 0 Comments

Shooting a 3-camera setup in Sunnyvale for HP. We began production on a series of informational videos for HP’s Cloud initiative dubbed Helion.

Contact Capitola Media for all of your corporate video production needs in …

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Premiere Pro

By Posted in - Hot Topics on August 19th, 2014 0 Comments

Like many professional, Final-Cut-Pro, post-production facilities, the release of “Final Cut X” and Apple’s immediate “end-of-life-ing” of the program we had come to rely on and love, left us in a lurch. Upon Apple’s release, …

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