Posts By: Capitola Media

How BIG Is Big?

By Posted in - Hot Topics on June 25th, 2014 0 Comments

Everyone intuitively knows that video on the Internet is big!  But how BIG is BIG?

Cisco reports that an individual would spend over 5 million years watching the amount of video that will cross global …

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Video for P&G and Disney

By Posted in - Projects on May 3rd, 2014 0 Comments

We’re currently post producing a project we shot for P&G.  Script, live action, motion graphics.  Stand by for the link to the live video.

For all of your video product demo needs, Capitola Media.

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Capitola Media

By Posted in - Projects on May 2nd, 2014 0 Comments

One of our many clients is featuring our work on their video page as a gold standard for production. We shot this in HP’s Enterprise Security Lab in San Diego:

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Shooting @

By Posted in - Projects on April 11th, 2014 0 Comments

Fanswell is a new application devoted to helping bands connect with fans by facilitating “house” shows.  We shot in several fabu locations in Los Angeles and Los Feliz. Here’s a frame grabs from one of …

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Owned, Earned, Paid

By Posted in - Hot Topics on January 23rd, 2014 0 Comments

Forrester Research recently wrote about the terms “owned, earned and paid (or bought) media.”  These buzzwords have become very popular in the interactive marketing space today. In fact, taken together they can be applied as …

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White World

By Posted in - Projects on January 14th, 2014 0 Comments

Lighting for a “white-world” studio shoot. Pictured here are the Director and Talent as the Camera Department checks for “critical focus,” framing and exposure, and to make sure the boom mic is not in the …

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Video SEO 911

By Posted in - Hot Topics on November 20th, 2013 0 Comments

Aside from delivering the message in person, no vehicle is as direct or compelling as a well-conceived, well-made video.  And viewers are much more likely to watch and engage with a video than they are …

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Shoot Post for OpenTV

By Posted in - Projects on October 22nd, 2013 0 Comments

Working with OpenTV in San Francisco, we recently wrapped production and post production on this video and motion graphics project.  OpenTV, a division of The Kudelski Group, designs and manufactures set top boxes for the …

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California Film Institute

By Posted in - Projects on May 9th, 2013 0 Comments

This was a very cool project to have worked on for the California Film Institute.  We had exclusive access to years worth of great footage and stills from memorable screenings, interviews and film festivals.  Be …

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YouTube Users

By Posted in - Hot Topics on March 22nd, 2013 0 Comments

YouTube, the Google-owned video sharing network, has confirmed that it has passed two billion regular users, putting it on par with its social media rivals.  One out of every two people on the internet visits …

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HP Networking

By Posted in - Hot Topics on February 4th, 2013 0 Comments

Shooting for HP Networking at their Executive Briefing Center in Palo Alto on Sand Hill Road.   We shot with two Mark IIIs for interviews and b-roll.  And, in the middle of our shoot who …

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Picture Resolution

By Posted in - Hot Topics on January 18th, 2013 0 Comments

We are producing three green-screen shoots in the next two weeks, and our goal is to shoot DSLR.

This camera outputs H.264 video compressions with 4:2:0 color space, which can sometimes make postproduction compositing …

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Adobe Premiere

By Posted in - Hot Topics on January 10th, 2013 0 Comments

We’ve been Final Cut power users since v1.0, circa 1999.

However, like many post-production shops, the shoddy release of the underpowered FCP X left us heartbroken, and it was time to say goodbye.

We …

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