A/B Testing

Machine learning and A/B testing are all the rage. Split testing is a great way to compare different stories and to better understand your audiences’ preferences. Marketers are already testing landing pages, emails, products, headlines, pricing, and payment gateways. Video should be a part of that advertising mix.

Still frame from commercial spot for Visa.

You can produce two separate videos during production, or shoot one story and adapt it during post production by creating additional variations of the theme. So A vs B and then B vs C and so on.

Optimize and refine the form of your content to yield the best results. If your backend is powerful enough, you can pick and serve the winners automatically with the help of machine learning.

Variations on your video could include: length, new messaging, and/or different CTAs.

For all of your commercial content production needs, contact Capitola Media.