Marketing Videos Defined

We breakdown the 10 essential types of videos you need to deploy from your marketing quiver to turbo-charge your business. Let’s shoot!

1. Live Action

Live action videos are mini-movies the speak to a firm’s core business. These videos rely on the complete skill set of your video production agency: scriptwriting, storyboarding, casting, location scouting, professional production and polished post production. These can be expensive, but are often the most engaging and engaged content a firm can create.

2. Branded Content

Brand videos highlight a firm’s mission statement, goals, raison d’être, and of course its products and services. This content can be released in the context of a larger branding or even re-branding effort that can include a change in the operating business, a brand refresh, a Website relaunch, or the introduction of a new product line or business.

3. Explainers

This type of content introduces your audience to a specific product or service. Often an explainer video will rely on a proto-typical customer and their journey toward discovering the features and benefits of your business offering. Typically the content is framed in a problem/solution storyline.

4. Event Sizzle Videos

If your business is devoting resources toward putting on a conference, add some additional resources to give life to your event after the fact. Create a sizzle video that features snippets of the event content, interviews and general ambiance. Deploy this content the following year to promote your next event.

5. Testimonials

Do you have great customers who might help tell your story. Consider reaching out to the most dynamic personalities on that list and ask them if you could take a part of their day to conduct a video interview. Repeat this with two other great customers, and then stitch those interviews together to tell a story, from a third party, that sings the praises of your services.

6. Product Demos

Product demo videos can help introduce, demonstrate and sell your company’s offerings. You can produce these with actors, customers or employees. And you can “demo” virtually anything you are selling. With green-screen compositing and animation, you can even present products and services that might not yet be fully launched.

7. Instructional Content

Instructional videos are a cottage industry into themselves. Entire business have been built around this concept. Think Lynda.com. But this content can also be used strategically to explain a complicated process to an existing customer, thereby reducing the need for person-to-person customer service. Apple ran circles around their competition launching iPhones with no manual and a series of how-to videos on how to use their new product. Or you can deploy this content to help your sales team better understand your own products and how best to sell them.

8. Go Live

Almost all video hosting platforms (Facebook, Youtube, Instagram) now support the ability for you to go live with your messaging. Engage your audience 1-2-1 or 1-2-Many. Users will spend 8x the amount of time on a live feed than they will consuming content that is pre-recorded.

9. Recruiting Videos

Are you looking to hire new talent. Recruiting videos feature employees to help do HR’s work. Often the talent includes a wide array of workers that span: age, ethnicity, sex, location, seniority, business unit. Cast for camera-friendly talent to ensure success.

10. Motion Graphics

Motion graphics-dependent content can be engaging as an event opener (live or virtual). This content is typically message-driven. After Effects artists crate moving text, and audio editors sync supporting voiceover. Editors also often integrate b-roll of imagery that relates to or simply supports your business. But remember, all good videos start with a solid script.

The video content above will help any organization compete in today’s global marketplace. For expert support in your video marketing efforts, contact Capitola Media, a San Francisco Bay Area video production company.