Post Production | Video Production | San Francisco
We were Final Cut power users since v1.0, circa 1999.
However, like many post-production shops, the shoddy release of the underpowered FCP X left us heartbroken, and it was time to say goodbye.
We still have a number of projects in various stages of completion in FCP 7, but when the chance came to work on a brand new edit with an extended delivery timeline, we jumped at it. Our initial impressions with Premiere are good ones, and in many ways it feels like FCP v8.
First off, it’s FAST. It’s a modern, 64-bit program, which can efficiently access all the RAM and multiple computer cores you throw at it. That, in tandem with the Mercury Playback Engine, means that we can do things like use Magic Bullet Looks on a clip and it plays back — in real time. Another much-appreciated feature is the inclusion of FCP 7 keyboard shortcuts. Yes, FCP 7 keyboard shortcuts. This feature alone allowed us to start working IMMEDIATELY, which was awesome. And if you happen to have an NVIDIA graphics card, you can easily play back multiple streams of 4K video, layered with effects. Lastly, and this is huge, there is no transcoding in Premiere Pro of DSLR clips.
Don’t touch that dial.
Adobe Premiere Pro is a popular video editing software that offers several benefits for editing both picture and sound. Here are some advantages, covering workflow, data rate, native cross-use with other Adobe products, ubiquity, exports, Mac compatibility, and its easy-to-use interface:
Integrated Video Post Production Workflow:
Premiere Pro provides an integrated workflow for both video and audio editing. It allows users to seamlessly switch between editing picture and sound within the same application, streamlining the post-production process.
Data Rate Management:
Premiere Pro offers flexibility in handling various data rates. It supports a wide range of video formats and resolutions, allowing users to work with high-quality footage without sacrificing performance.
Native Cross-Use with Adobe Products:
Premiere Pro integrates seamlessly with other Adobe Creative Cloud products like Photoshop and Illustrator. This integration enables smooth import/export of files, making it easy to incorporate graphics, images, and illustrations directly into your video projects.
Ubiquity and Industry Standard For Post Production Work Flow:
Premiere Pro is widely used in the industry, making it a standard for video editing. Its ubiquity ensures compatibility with various production workflows, and it is often preferred for collaborative projects.
Multiple Video Export Options:
Premiere Pro provides a range of export options, allowing users to customize settings based on the target platform or distribution. It supports various video formats, resolutions, and codecs for optimal output.
Mac OS Compatibility:
Premiere Pro is fully compatible with Mac operating systems. It takes advantage of macOS features and is optimized for Mac hardware, providing a smooth and stable editing experience on Apple devices.
Premiere Pro features an intuitive and user-friendly interface, making it accessible for both beginners and experienced editors. The layout is designed for efficient navigation, and customizable workspaces allow users to tailor the interface to their preferences.
Efficient Editing Tools:
Premiere Pro offers a comprehensive set of editing tools, including advanced color correction, audio editing, and motion graphics capabilities. The software’s editing tools are designed to enhance creativity and efficiency in the editing process.
The Dynamic Link feature in Adobe Creative Cloud allows for seamless integration between Premiere Pro and other Adobe applications. Changes made in Photoshop or Illustrator can be automatically updated in Premiere Pro without the need for manual re-importing.
Regular Updates and Support:
Adobe regularly updates Premiere Pro, adding new features and addressing performance issues. Users also benefit from customer support and a community of users, ensuring help is readily available.
By leveraging these benefits, Premiere Pro offers a robust solution for editing picture and sound, facilitating a smooth workflow, high data rate management, compatibility with other Adobe products, and an easy-to-use interface, making it a preferred choice for video editors in various industries.
For all of your professional San Francisco video post production needs, reach out to Capitola Media.