More Props
Studies show that 55% of people view videos online every single day.
What’s more, multimedia content is one of the best-performing digital marketing strategies. In fact, research from Google found that almost 66% of consumers receive purchase ideas from videos.
However, creating the perfect video takes a special set of expertise and a specific set of steps. DesignRush researched the three key stages of video production and determined how businesses can ensure they are successful in those stages:
1. Pre-Production
Video pre-production includes all of the tasks leading up to the shoot. This includes:
- Creating a concept
- Storyboarding
- Writing a script
- Casting the video
- Creating a schedule for the shoot
- Creating a call sheet for the people needed at the shoot
- And more!
The key to successful pre-production is an organized and effective Line Producer. This person (or team of people) will take the lead in organizing all team members, acting as a project manager of sorts.
2. Production
Production entails that actual creation of the video, whether that is physically filming something, designing the animations, or something else.
Producers are yet again instrumental in production – particularly for actual in-person shoots. They keep track of the tasks that need to be accomplished, coordinate team members, and ensure they day runs according to the schedule created in pre-production.
3. Post-Production
Finally, post-production involves finessing and polishing the video into a final product. Typical post-production tasks include:
- Editing and sound mixing
- Creating drafts, reviewing them, and editing them accordingly
- Distributing and marketing videos
- And more!
Post-production often takes several weeks or more to complete satisfactorily.
To that end, through their analysis, DesignRush selected Capitola Media LLC as one of their Top Video Production Companies Of 2019.