How BIG Is Big?
Everyone intuitively knows that video on the Internet is big! But how BIG is BIG?
Cisco reports that an individual would spend over 5 million years watching the amount of video that will cross global IP networks each month last year. Every second, nearly a million minutes of video content will pass through the network four years from now. Further, IP video traffic is projected to represent a massive 79% of all consumer Internet traffic, up from 66 percent last year. The sum total of all forms of video (TV, video on demand (VoD), Internet, and P2P) will range from 80 to 90% of global consumer traffic by 2018.
eMarketer estimates that digital video ad spending in the US will grow from $4.1 billion in 2013 to $9.1 billion, versus email ad spending which will climb from just $229.3 million to $256 million.
HP studies have shown that people remember 10% of what they hear, 20% of what they read, AND 80 percent of what they see and do.
What does this all mean for business owners, marketers and advertisers? You must create, broadcast and optimize video for all of your key products and services.
If you need video production services in the San Francisco Bay Area, give us a call at Capitola Media!