White Cyclorama Video Production

When the client says, we want it to look like an Apple commercial, what do you do?! First, you need to find and book a sound stage with a “cyclorama” curve to one, or preferably two, of its walls. You can put a “hold” on the stage until you are ready to “book” the space, or they “challenge” you with another client’s interest in that same calendar slot. Once you’ve decided on a date, tell the stage you want it painted white. It might be painted blue or green at the moment.

Next, scout the space to understand how you’re going to get lights, grip, crew and cast into and out of the stage, and where to hold your cast and crew during production.

Next, buy a bunch of painter “booties,” so that your crew members don’t scuff up the new white paint with their work boots.

Finally, hire an awesome Director of Photography to light the background evenly, so that you can’t tell the difference in the quality of the whites anywhere in frame. This will give you that even, white-world look the client is asking for when they say they want to it look like an Apple commercial.

For all of your high-end sound stage shoots, contact Capitola Media.