YouTube, the Google-owned video sharing network, has confirmed that it has passed two billion regular users, putting it on par with its social media rivals. One out of every two people on the internet visits YouTube.
YouTube reported that the top 100 Ad Age brands all use the site to run campaigns. This shows the power of the platform for advertisers, amid lingering concerns over the effectiveness of Facebook advertising.
The site has seen huge growth in demand for its service on smartphones, helping to boost the user numbers.