All brands should develop a video marketing strategy on every platform and channel that they have access to: Website, YouTube, Vimeo, Facebook, Instagram, Twitter, Pinterest, TikTok, Amazon, blog posts, email campaigns, and the like.
Video is no longer an afterthought in one’s overall marketing plan. Video should be an integral part of any marketing campaign effort. And this includes any social media campaign.
HubSpot Research reports that four of the top five channels for video are social platforms.
So, if you are not creating, distributing and promoting video content, you are definitely losing out to your competitors.
Deploy video to promote and market your brand and your products or services. This will create a virtuous cycle by increasing engagement with your brand. And this can provide a positive feedback loop on your social channels, as you educate your customers about your company.
No one reads anymore! 50% of consumers want to learn about their favorite brands through video.
Landing pages that include video increase conversion rates by over 80%. If you include the word “video” in your email subject line, this will increase open rates by 20%. And 90% of customers also report that videos help them make buying decisions.
Video is also an essential tool for salespeople to help conversions throughout the entire customer buying journey.
Video comes in all colors and sizes — onboarding, knowledge-based, meet-the-team, support-call, and customer-story, product, service, testimonial, brand, sizzle, just-eye-candy. Video will generate a more personalized customer experience.
Who can help you generate this awesome content? Capitola Media can.