There’s actually little debate about this contest. Apple’s 1984 commercial introducing the Apple Macintosh personal computer wins hands down.
Chiat/Day produced the film. Ridley Scott, of “Alien” fame, directed. It echoes themes from George Orwell’s classic dystopian novel, “Nineteen Eighty-Four.” Pictured below, English athlete Anya Major performed as the unnamed heroine. It aired January 22, 1984, during the telecast of the Super Bowl on CBS.
The runner embodies the release of the Macintosh as she literally smashes the screen image of the old regime — read Big Brother, Microsoft, IBM, etc. She is meant to unleash a new way of computing and, hence, a new way of thinking and even creating.
$3.5 million worth of Macintoshes sold just after the airing. The commercial was deemed a massive success.
Apple now produces 90 percent of it’s advertising content in house in Cupertino, California.
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