Does Video Help With Search?
Short Answer: Yes!!!
If you cannot deliver the message in person, no vehicle is as direct or compelling as a well-conceived, well-made video. Your audience is much more likely to watch and engage with a video than they are to read … anything.
Video SEO is a new and developing art / science. YouTube is an 800-pound gorilla, but because the number one search engine, Google, owns the number two search engine, YouTube, video producers who seek a Web audience are obligated to add their content to YouTube.
If you don’t already have a YouTube channel, make one.
Google cannot really see the content of your video, at least not yet as far as we know. So, using Google metrics, determine which keywords will work best to promote you video. Then embed those targeted keywords on your YouTube channel.
Use Google AdSense to generate contextual call-to-action banners to play over your video content.
Next, add your video to other video hosting sites like Vimeo. Google also crawls other video sites for video content.
Then, embed your YouTube and Vimeo videos on your Website, and surround that video content with rich media including those same keywords.
Finally, promote and embed links to your videos on all the relevant social media outlets you have access to and time for: LinkedIn, Facebook, Twitter, Pinterest, Instagram and TicTok. Collectively, this will help increase the search ranking of your content.