When the client says, we want it to look like an Apple commercial, what do you do?! First, you need to find and book a sound stage with a “cyclorama” curve to one, or …Read More →
Posts Tagged with: Apple
There’s actually little debate about this contest. Apple’s 1984 commercial introducing the Apple Macintosh personal computer wins hands down.
Chiat/Day produced the film. Ridley Scott, of “Alien” fame, directed. It echoes themes from George Orwell’s …Read More →
Our Stand-In marks the spot for executive interviews with the founder of the Markkula Center for Applied Ethics at Santa Clara University, California. Soon to take that spot will be Mike Markkula. He was …Read More →
Capitola Media, in conjunction with a partner of ours in New York City, Penny Bridge, shot last week at the Apple campus for the press announcement that Apple and IBM would be teaming up to …Read More →
Working with Phoenix Editorial on this project, here’s a screen grab from the iPhone Guided Tour for the 2G release in the UK.Read More →