So, your client wants the edit to have more energy. What’s an editor to do? You’ve painstakingly selected all of the best takes, added in your best music track, worked to make the …Read More →
Posts Tagged with: Capitola Media
When the client says, we want it to look like an Apple commercial, what do you do?! First, you need to find and book a sound stage with a “cyclorama” curve to one, or …Read More →
W.C. Fields cautioned about shooting on set with children and … animals.
So, how do you shoot a commercial when the creative calls for animals in the script? First, you hire a professional …Read More →
We’re setting up for executive interviews with one of the heads of marketing at Audi North America. You can see the Director of Photography standing behind two cameras. One camera is on a …Read More →
There’s actually little debate about this contest. Apple’s 1984 commercial introducing the Apple Macintosh personal computer wins hands down.
Chiat/Day produced the film. Ridley Scott, of “Alien” fame, directed. It echoes themes from George Orwell’s …Read More →