How To Use B-Roll In Post Production
So, your client wants the edit to have more energy. What’s an editor to do? You’ve painstakingly selected all of the best takes, added in your best music track, worked to make the …
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White Cyclorama Video Production
When the client says, we want it to look like an Apple commercial, what do you do?! First, you need to find and book a sound stage with a “cyclorama” curve to one, or …
Read More →Animals On Set
W.C. Fields cautioned about shooting on set with children and … animals.
So, how do you shoot a commercial when the creative calls for animals in the script? First, you hire a professional …
Read More →Interviews for Audi
We’re setting up for executive interviews with one of the heads of marketing at Audi North America. You can see the Director of Photography standing behind two cameras. One camera is on a …
Read More →Greatest Commercial Of All Time
There’s actually little debate about this contest. Apple’s 1984 commercial introducing the Apple Macintosh personal computer wins hands down.
Chiat/Day produced the film. Ridley Scott, of “Alien” fame, directed. It echoes themes from George Orwell’s …
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